responsive-web-design Responsive Web Design in Palm Desert

The Palm Desert community is full of people who are always outdoors. Day and night, the residents of the bustling desert city community go out of their way to experience life on the go. So any business that wants to reach these people needs responsive web design in Palm Desert.

Explaining Responsive Web Design in Palm Desert

Responsive web design in Palm Desert is a result of the breakneck pace in which technology advances. The web development industry struggled to keep up with the speed in which new devices with different sized screens are coming out.

It was simply impractical to accommodate all screen sizes and resolutions through the creation of multiple website versions, but website owners and businesses don’t want to turn off visitors either. The solution the industry came up with is responsive web design.

Responsive web design allows a website to automatically adjust itself to accommodate for different factors, including:

  • Screen size
  • Platform
  • Orientation

The benefit of this kind of approach to design and development is manifold. For starters, the website can be delivered to any visitor in the way that the developer intended, regardless of the device or platform.

Another benefit is that the website developer only needs to maintain one platform. In the past, a mobile and a desktop version of a website needs to be coded and maintained separately, and the approach still can’t cover all the available devices out there. Responsive web design in palm desert is all about streamlining the development process and reducing manpower overhead.

Why Responsive Web Design in Palm Desert is a Must

It is not just the proliferation of different devices with varying resolutions and screen sizes that needs to be accommodated. It is also the shift in the way users consume the Internet. The segmentation of users when it comes to device use led to a massive and ever growing userbase that does not follow a specific screen orientation – there are as many users who browse the web in a landscape view as there are who use portrait mode, and most of them switch from one to the other on a whim. Responsive web design is the only design philosophy that can accommodate this behavior.

This is particularly important in Palm Desert, because the residents tend to be prime targets for eCommerce but their browsing behavior leans more towards devices that are portable. The residents of this desert city community are easier to reach and engage with through mobile-friendly content, but many of them also access the Internet through their work or home PCs. Thus, a flexible and responsive website design is needed by any business that wants to succeed in the area.

If your website needs an overhaul, a responsive web design in Palm Desert is exactly what the doctor ordered. Blitz Marketing Group will give your business a much-needed boost and better online visibility. Contact us now and we will give you a FREE, no-obligation proposal.