We’re Palm Desert online marketing professionals! With a population count of 48,445 as of 2010 census, the city Palm Desert in California is a great place for businesses to set up shop in, or at least to target in case they don’t have a brick and mortar establishment. However, the city is already bursting at the seams when it comes to conventional businesses and it can be really difficult (or expensive) to compete when resorting to traditional marketing methods. The best way, if a business wants to make a mark in this Coachella Valley city, is to leverage online marketing.
Why Online Marketing?
The easiest answer to this is because it is the most powerful and cost-efficient marketing platform right now. Traditional mediums like broadcast and print are still very powerful, but they can be prohibitively expensive, to the point that they’re only exclusive to big businesses. Additionally, their reach can be extremely limited unless you have millions of dollars to spend on global marketing campaigns.
Online marketing, on the other hand, can be done by a small group of professionals even in Palm Desert. The tools needed do not cost hundreds of thousands of dollars, and its reach is unparalleled. Traditional advertising is bound by jurisdictions and sometimes geographical restrictions, but online marketing can reach people in any place where there is an internet connection. We service clients all throughout the Coachella Valley who are looking to maximize their online presence.
Types of Online Marketing
There is a myriad of strategies that can be used for online marketing, but currently the list of the most commonly used, and arguably the most effective consist of:
Search Engine Marketing – search engine optimization (SEO) is needed in order for a business website to have more visibility on search engines (which is where the majority of online traffic usually comes from.) But even if you have already implemented SEO, it might not be enough to attract the amount of traffic needed to earn a profit. This is where Search Engine Marketing or SEM comes in. For a nominal fee, search engines such as Google will display your advertisement on search results that are relevant to your page. It costs money, but it will be worth it because it’s basically cutting in front of the proverbial line.
Online Advertising – instead of getting your ads displayed on search engine results, you can also have your ads running on other web pages. This should be approached with great care, though. As users are very unforgiving if your ads get in the way of their reading (for instance, pop-up ads are no longer in favor and will usually get your ads blocked by the users themselves.)
Email Marketing – if you have an idea of which potential customers you want to target, and managed to get permission to send emails to them, then email marketing should be the next step. This could be in the way of newsletters or just simple announcements every time you hit a milestone.
Social Media Marketing – a relatively new form of online marketing, social media marketing leverages social networks like Facebook, Twitter, Instagram, and others in order to build healthy relationships with an audience.
Mobile Marketing – now that mobile devices have already overtaken desktop in terms of adoption and usage, marketers are realizing that the platform can be very powerful when it comes to reaching a target audience.
Content Marketing – people flock to the Internet when they need information, so providing them with information that they want can be a great way of promoting your name or products. This can be done through websites, blogs, or even multimedia content. Your ads can be in the form of extraneous advertisements (provided that it doesn’t hamper user experience) or natively as part of the content itself. For more information contact us today!