The Internet made it possible for businesses to market to just about any place in the world where there is Internet access. However, that does not necessarily mean that marketing strategies don’t need to be adapted to a specific place. Internet marketing strategies need to change depending on the place you want to target, but we here at Zelen know of a few general principles that can be applied when doing search engine optimization, which can be used by anyone for any place that is targeted.

Get Your Own Google Business Page

Most people tend to ignore Google’s products outside of its search engine and email service, with Google Plus itself being a virtual ghost town compared to Facebook. But do not ignore My Business, because it is a great way to boost your company’s online presence. Having your own Google business page automatically makes your website and business easier to see on both Google Search and Google Maps. Additionally, users can review your business, which works as another layer of promotion (assuming that you run your business well. Even the best marketing strategies won’t account for unsatisfied customers.)

Take Advantage of Online Reviews

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They say that word of mouth is the best form of marketing, so it is a good idea to sign up for any place that has online reviews, because it’s basically word of mouth marketing, but boosted by the Internet’s reach. Yelp is a good place to start because it is free and is frequented by hundreds of millions of visitors per month.

Create Informative Content

The key currency on the Internet is information, so try to attract people by giving them exactly that—tons of valuable information. Your website could have blogs or you can make regular posts on your business’ social media pages. Give readers something to read, preferably ones that provide information that can be useful to them.

Contests and Giveaways are Powerful

People like free stuff and people also enjoy the feeling that they’re lucky. This is why contests and giveaways are very powerful at attracting an audience. You don’t need to offer expensive prices. Even discounts or special memberships will work, or cheap merchandise such as shirts. Hold a contest, and watch your traffic get boosted a little bit. For more information on additional online marketing click here.